MM 2nd Sem - Marketing Management Core Concepts & Strategies

MM 2nd Sem - Marketing Management Core Concepts & Strategies - Document Preview

Module I (Marketing management) Core marketing concepts (Basic terms) Customer Customer is the person who makes the decision to purchase a product and who pays...

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  • Document Title: MM 2nd Sem - Marketing Management Core Concepts & Strategies
  • Source Platform: Studocu.net
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